NZQA Top Art Exhibition 2012 - This is my 3 panel board. & and the short interview with NZQA
Ideas / Concepts / Themes
I got ideas from a variety of different design artists who helped me generate my folio this year, ranging from vector artists to more surreal artists. I enjoy using surrealism. The main theme that flowed through my board was that of a tiger. Tigers represent manly attributes (for example, roaring, which is used on my second board) and warm, dangerous colours.
Techniques / Processes / Materials
My work includes a lot of wet media, which I think is the reason it stands out so much. I created my own textures using paint and ink.
Highs and lows that arose during the production of my work:
I didn’t come across any low points during the production of my work. I loved designing the surreal images, that was definitely a high point this year. 3D OTE Opening Animation for Amazon Prime using elements of all 8 teams.
I constructed a world in Cinema4D to take you through a journey. the league has top basketball players from across the globe, battling to become the OTE Champion while working toward the ultimate goal of getting drafted to the NBA. Showcased in front of 230 million Prime Users & 100 million Overtime Fans = 330 million
We are the only league that Amazon has global rights to the production.3D animation for NFL Network & OT7 a 7 vs 7 american football league with the best 4-5 stars athletes in the USA. I wanted this to feel electric an momentous. This will showcase globally on NFL network and NFL+. A word from the NFL’s Creative director, “Over the top fun! I think these options feel great. I see where you’re going. I like that you’re finding a way to integrate/embed it into the open vs. an overlay or “end card” type feel. I’m all for it.“Diamond Doves 3D OTE Team Reveal - This video was the lead video showing the new arrival of the Diamond Doves basketball team.
OT Select reveal video. Announcing the new womens league in 2024. With the best women hoopers around the world coming together to compete against each other at OT arena. I wanted to incorporate the essence of beauty and time. OT Select is backed by WNBA superstar Breanna Stweart, LSU star Flaujae Johnson & future NBA star Paige BueckersHighly detailed digital design piece touching on asian culture and beauty with the hidden.ny capsule. Alot of my work i really put an emphasis on adding small elements and detail every part of the work not just the most focal point. I like to overwhelm the viewer with a visual2023 3D Opening Animation for Amazon Prime with the inclusion of 3 teams i wanted to lean more into the OTE logo with subtle nods to the teams visual structure.OTE starting lineups for the Amazon Prime broadcast. Taking inspiration from 2K i wanted to embelish the looks of a standard locker and really work in team inspired elements and a color palletteI designed this collection for our collboration with Dreamville founded by J Cole. Generating over $60K in sales from the garments above.Deebo Samuel poster created for O films a partnership with GMC. These were used for social and promotional content as well as given to the players as a gift.
The artwork was part of a package deal sold to GMC worth $1.5MM, posted on OvertimeEdits
Salehe Bembury has been carving his own lane in the sneaker business. his highly sought after crocs partnership being a corner stone of his success. I created this piece which was then shared by the design to his 830K followers. The olive colorway along with the contour lines of the croc looking like georaphic lines, meant for a fun creative take.Jelly fam OTE team reveal for 2023, bringing back the swagger of New York hoops as Jelly Fam was revealed. Using team colors NYC colors, the empire state building as a lead in fit for a fun moment.The LED screen setup i coordinated in Atlanta for the Dreamville shoot with Earthgang & 3 top OTE playersShai Gilgeous-Alexander art created for Converse
Sold for $50K posted on OvertimeEdits.
Official McDonalds art for each player to announce their selection in the annual McDonalds All-American game. This is Jalen green now a star player on the Houston Rockets. I used their core colors. Concept idea was it too feel like a dynamic trading card. The whole tournament collapsed due to COVID so these never saw the light of day.Trey Parker for the shoot. He is one of the most followed high school ballers with 550K Moncler x Billionaire Boys club collaboration art7-Eleven x Overtime collaboration revealing the collection. Limited edition. In under 2 weeks sold $27,858.41
Teaser for OT x Dreamville collaboration, a brand/collective of rappers and musicians lead by one of the greatest rappers of all time J Cole. i also helped design the lockup, 3D animation and the collection itself.Full poster set for McDonalds - The whole tournament collapsed due to COVID so these never saw the light of day eitherHillbillies, group alter ego. Kendrick Lamar & Baby Keem art piece3D animation iced out animation, Full LED arena takeover for OTX. a new platform for exciting new boxing superstars. Showcased on DAZNIntro animation for Keeping up with the Neumanns YouTube show, which dropped this year. already totalling +4M viewsAdidas lounge designed for an in-person event in Los Angeles. It was used as a large scale backdrop. I wanted this piece to incapsulate the arrival of OT7 & Adidas as a power partnershipOT7 Championship Open held in Los Angeles for AdidasDesign for Puma & LaMelo Balls release of the Lamelo ball signature shoe ‘Whisper’
The brief key theme was ‘Out of this world’
Sold for $50K posted on OvertimeEdits
Sprinter Single artwork for Dave and Central CeeFire & Ice collection design - 12 items sold $88,135,31
In a pitch for Coca-Cola i was briefed to create and combine the worlds of Coke & Overtime . I really leaned in with the Coca-Cola colors, & the explosive nature of the coke product. tied in with basketball elements. They were really happy with this compositionMelodic Blue album cover created with a new perspective. Created in UnrealEngineHooping is paradise lifestyle collection lead 3D animation. Collection has made $478,670.03
Adidas Originals x Footlocker. For the release of their new summer collection.OT Challenge for LEGO & Super MarioWith the drop of Drakes single Search and Rescue. It was fitting to take Akira and flip it to fit the motorbike aesthetic. This digital piece was posted by Complex 11.2M followersUTOPIA Bagels in Queens, we created a lifestyle collaboration with them. This was the official 3D intro to reveal it. Made $26,601.59 John McEnroe collaboration with the Nike Attack shoe. With a clay court tennis theme, running consistent with Travis Scotts Desert Cactus elementsAusar Thompson NBA Draft artwork, pre-made for Overtime & OTE to post when his name is calledASAP Rocky X Puma F1 collaboration. With a surreal ultra explosive take on a driver with th e car removed. Showing the full outift designCole Bennett’s debut album All is Yellow artJalen Green x Bape 23’ collection. Was invited to the show, getting to experience the reveal live in NYC.C4 Energy drink animation for LED screens around OTE ArenaC4 x OTX LED animations. Seen all throughout the arena in AtlantaYeat latest album drop, i created the alternate version of the cover. Which was then used by DrakeGatorade Player of the Year edit for Max ClarkGatorade Player of the Year edit for Ava Brown